Heavy equipment dealer

396% ROI on digital and email programs.

Across nearly 8 years working with the team at West Coast Equipment, we built a winning online strategy that integrated with in-house operations and boosted sales — culminating in a 396% ROI on digital and email programs.

ServicesDigital Strategy · Email Marketing · Sales AlignmentTimeline~8 yearsClientWest Coast Equipment

West Coast Equipment— Heavy equipment

396%ROI on digital + email

8yrEngagement length

IntegratedOnline + offline strategy

BoostedSales

— The challenge

What we walked into.

A multi-location heavy equipment dealer needed a way to drive consistent sales pipeline online while keeping the offline showroom experience the brand was known for. Digital efforts had been scattered and disconnected from the in-house sales team.

Built an integrated digital and email program tied to inventory and showroom cadence
Aligned online lead-handling with the offline sales process
Created a feedback loop between dealership sales reps and the marketing team
Tested and optimized email campaigns relentlessly over the engagement

— Our approach

How we worked it.

396%ROI

— Outcome

on digital + email programs

396% ROI on the digital and email programs. Sales boosted across multiple locations. Most importantly: a marketing program the leadership team could trust and that integrated cleanly with how the dealership actually sold.

“

I worked with Krista for nearly 8 years at West Coast Equipment. Because she had a deep understanding of our business and objectives, she helped us create a winning online strategy that integrated with our in-house operations and boosted sales.

SFShaun FlanaganFormer President & Co-Owner · West Coast Equipment

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