From stagnant growth to 3× topline revenue in 3 years.

A founder-led tech services firm hadn’t won a new client in nearly a decade. We implemented the Revenue Operations, Illuminated™ framework — built sales processes, realigned resources, and shipped a unique methodology to win more business.

ServicesFractional CRO · Sales Process · Revenue OperationsTimeline36 monthsClientConsilien

Consilien— Technology services

3xTopline revenue

36moTo compound growth

1New revenue methodology

—Industry partnerships

— The challenge

What we walked into.

The business had grown through delivery excellence and word-of-mouth — but no new client had been won in nearly a decade. The founder was running the entire sales motion personally and was the constraint on growth. Marketing was sporadic, the pipeline was anecdotal, and there was no clear way to forecast.

Re-engineered the sales process around the Revenue Operations, Illuminated™ framework
Defined ideal customer profiles and shifted positioning to value-based selling
Built dashboards and a weekly pipeline cadence so the team could see what was working
Coached leadership through the transition from founder-led sales to a system the team could run

— Our approach

How we worked it.

3×topline

— Outcome

topline revenue lift over 3 years

Topline revenue more than tripled over three years. The founder moved from running deals to running the business. New industry partnerships emerged organically once the company had a clear story and a pipeline to back it up.

“

We first engaged Krista as Fractional VP of Sales & Marketing in 2016. In 2019, she joined our team as full-time CRO and produced fantastic results, helping more than triple our top line revenue. She will be an asset to any SMB who chooses to work with her.

EKEric KongCEO & Founding Partner · Consilien

Could be your business next.

Every case study started with a discovery call. Yours can too.

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Let’s help U grow.

Schedule a free, no-obligation 30-minute discovery call. We’ll review your goals, identify the highest-impact opportunities, and send you home with at least one actionable item — whether you hire us or not.