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HR consultancy
HR Plus had built a great reputation — but inconsistent sales, sticker-shock pricing, and unclear workflows were holding them back. We re-engineered the sales process and pricing model. Cash flow stabilized, clients got happier.
ServicesPricing Strategy · Sales Process · RetentionTimeline120 daysClientHuman Resource Plus
— The challenge
HR Plus had built a 20-year reputation for excellent service — but the business was running on project-based work with unpredictable cash flow. Pricing was inconsistent and sometimes resulted in sticker shock for clients. Margins fluctuated wildly.
— Our approach
25%MRR
— Outcome
In 120 days: monthly recurring revenue grew from 6% of total revenue to 25%. Gross margins stabilized in the 75–83% range. Clients reported they were happier — predictable pricing meant fewer surprises and more ongoing access.
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