Do you have “Silver-bullet Syndrome or SBS?

Are you frustrated because you can break through your revenue glass ceiling?

Maybe you want to grow through $1 million in top-line revenue, $5 million, or even $50 million. But you’re unable to sustain a level of revenue generation from which to grow your business.

2-steps forward, 2-steps backward

Maybe you get close, and then you fall back. It’s very frustrating.

In this article, I will give three common reasons this could be happening, and then I will give you one of my favorite actionable tools that you can use today to begin to get you to the next level.

Forget “Know, Like, Trust.” Do This Instead.

Are you frustrated because you can break through your revenue glass ceiling?

Maybe you want to grow through $1 million in top-line revenue, $5 million, or even $50 million. But you’re unable to sustain a level of revenue generation from which to grow your business.

2-steps forward, 2-steps backward

Maybe you get close, and then you fall back. It’s very frustrating.

In this article, I will give three common reasons this could be happening, and then I will give you one of my favorite actionable tools that you can use today to begin to get you to the next level.

Make Friends with Self-Sabotage and Be More Successful

  It was a deal of a lifetime. The Seller’s company was undervalued by several hundred thousand dollars. Our leadership team was thrilled. We’d been planning for this exact scenario, buy a slightly smaller company and acquire the resources to reach our five-year goal. A Letter of Intent was drafted and sent to  Stan[1] and […]

The Secrets to Marketing (and growing) Your Service-Based Business P2

This article was originally published on November 20, 2024, and has been updated on November 12, 2025. Summary: Growing a service-based business requires a completely different marketing approach than selling products—and many business owners get stuck because they treat them the same. In this article, Krista shares her own journey from a bedroom startup to […]

You’re A Business Owner. Do You Have To Be Good At Sales?

This article was originally published on August 5, 2024, and has been updated on October 21, 2025. Summary: Digital marketing only works when you know exactly what you’re paying for, what you’re measuring, and what you can realistically expect. In this article, Krista breaks down the three essentials every business leader needs to maximize ROI—reviewing […]

Video: 3 Things You Must Do When Sales are Flat and Sad :(

This article was originally published on October  17, 2023, and has been updated on October 2, 2025. Summary:When sales are flat and leads have slowed, it’s tempting to chase something shiny and new—but the real answers are often hiding in plain sight. In this article, Krista walks you through three key actions to get your […]